Privatization Of Airports Essays - Airport, Public Transport

Privatization Of Airports For 51 years Bergstrom Air Force Base was home to fighter pilots, bombers, troop carriers and reconnaissance jets. It was the first port of call for President Lyndon B. Johnson on his trips home to LBJ Country aboard Air Force One, it was where Chuck Yeager, the first pilot to break the sound barrier, once brought a disabled jet to rest in an emergency landing. In September 1993, in the path of military cutbacks Bergstrom Air Force Base was closed. But the timing was fortuitous, because the closure came as the city of Austin, Texas was considering where to build a new airport. In 1993, the expected economic loss to Austin from the Bergstrom closure was estimated at $406 million a year and a loss of some 1000 jobs. But with the possibility of utilizing the prior Bergstrom Air Force Base as an airport the Austin economy was expected to have an opportunity to rebound and even improve these results from the base closure by privatizing the airport. The trend worldwide toward airport privatization presents an exciting and dynamic opportunity for the flying public, governments, operators and investors. The overall success of privatization of airports has been seen by the sale of long-term leases for three of the largest airports in Australia for $2.6 billion. Following this success, the Government of Australia announced their plans to privatize fifteen more airports. Several Latin American airports already are in private hands. Major airports in Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay and Venezuela are already concessioned or scheduled for privatization over the next two years. Smaller airports in Central America and the Caribbean also are to be privatized. In Europe, a significant number airports have been privatized and opportunities are imminent in Germany, Portugal and elsewhere. Governments in Southeast Asia, Africa, and the world over also are developing airport privatization plans. Why has this marked trend emerged and why did the city of Austin choose to act in this capacity? Governments in many cases do not have the financial capacity to invest in airport expansion as well as meet other needs of their citizens. They are recognizing that on one hand there are limits to their own knowledge of, and expertise, in managing airports; and, on the other, that such expertise can be provided by others with the effect of reducing costs, increasing revenues and improving services. An important objective in many instances is to increase competitiveness and enhance ability to attract economic development by improving airport facilities and obtaining additional air service. The private sector increasingly has come to view airports as an attractive investment; airports serve a dynamic growth industry--commercial aviation--and represent essential infrastructure with a near monopoly. Qualified private airport operating companies have materialized and others will evolve, while successful public airport operators are seeking to expand to provide airport management services--generally as part of broader investor groups. As a result, substantial numbers of airports will come to be operated by a worldwide network of airport operators. These worldwide operators will engage in healthy competition with each other to be efficient and offer superior services, and thus support the objectives of the investor groups in which they participate. The city of Austin expectations by privatizing were: ?h Accountability. Private contractors are paid for results. This gives them an unwavering focus on performance that can rarely be sustained in a public agency. Moreover, private contractors operate under the very real possibility that if their performance is found lacking, the contract may end. This accountability is transferred directly to employees who must deliver top-notch performance to preserve their position in a private organization. ?h Performance-based Compensation. Just as private contractors are paid based on results, they can base employee compensation on performance. Contractors can pay bonuses for exceptional performance and give merit increases alone rather than longevity-based pay increments. This elicits greater productivity and effectiveness from staff. ?h Management Expertise. Contractors develop expertise to compete effectively. They hire well-known experts and develop management structures geared toward continuous improvements in performance. ?h Flexibility. Private contractors have the flexibility to respond quickly to changing program requirements or evolving needs of organizations. They can acquire new technology, obtain new equipment, reorganize offices, and/or adjust staffing

Gender Inequality essays

Gender Inequality essays Under-representation of women in managerial posts in the UK Women in the workplace are a relatively recent development. The first time a woman was allowed to take up a so-called mans job in this country was during the war, when the men were away serving their country. It took Emmiline Pankhurst and her fellow suffragettes nearly forty years to finally get the womens vote. Even though this was their primary struggle, they indirectly fought for equal opportunities for women in the workplace as well. Nearly a whole century later, prejudices still exist about women being the weaker sex. Many laws have been passed against sexual discrimination such as the Equal Pay Act (1970) and the Sex Discrimination Act (1976). However, women are still singled out. For example, just recently a former nurse, Kate Bleasdale, received a record amount of compensation: 2.2 million. She had set up her own company in 1985, called Match Group, whose purpose was to re-train and help qualified nurses to find suitable jobs. However, she was subject to hate mails and verbal abuse from her male board members. She also found out that her (male) finance director was paid more than she was. She was finally forced to leave the organisation. Her compensation is in light of a new law to be passed in 2003 against religious and sexual discrimination in England, Scotland and Wales. But the question we need to ask is that do these laws actually have any effect on the way male colleagues treat their female counterparts? Although these acts have been fairly introduced, there still remains what is known as the glass ceiling. This metaphor suggests the invisible barrier that women have to face in order move up the hierarchical ladder in their specific organisations. It stops them from achieving their full potential even though they are fully aware about exactly what their full potential&ap...

Turning Spanish Adjectives Into Nouns

Turning Spanish Adjectives Into Nouns In Spanish, almost any descriptive adjective (and a few others) can be used to function as a noun by preceding it with a definite article such as el or las. Typically, adjectives made into nouns are the equivalent of the English ____ one or ____ person as in the following examples: azul (blue), el azul, la azul (the blue one)pobre (poor), los pobres (the poor people)nuevo (new), el nuevo, la nueva (the new one)mexicano (Mexican), el mexicano, la mexicana (the Mexican) The gender and number will depend on whats being referred to:  ¿Quà © casa prefieres? - La blanca. (Which house do you prefer? The white one.)Habà ­a muchas fresas. Comprà © las ms frescas. (There were many strawberries. I bought the freshest ones.)Habà ­a muchos pltanos. Comprà © los ms frescos. (There were many bananas. I bought the freshest ones.) Sometimes, nouns made from adjectives take on meanings of their own, at least in certain contexts. The definitions below arent the only ones possible: roto (torn), el roto (the tear)mal (bad), el mal (evil, wrongful act, sickness)perdido (lost), el perdido, la perdida (the reprobate, the lost soul)decolorante (causing something to lose its color), el decolorante (bleach)semejante (similar), los semejantes (fellow human beings) The adjective-turned-noun is in the neuter gender when the adjective is turned into an abstract noun or when the adjective-turned-noun is not referring to a specific person or thing. The singular neuter definite article is lo; in plural, the neuter is the same form as the masculine, with a definite article of los. Such neuter nouns are translated in a variety of ways, depending on the context: Fuera lo viejo, venga lo nuevo. (Out with the old, in with the new.)Lo importante es que tenemos la oportunidad. (The important thing is that we have the opportunity.)Los interesantes son los intangibles. (What are interesting are the intangibles. Here, the English seemed less awkward when the first phrase was translated as an adjective.)Te regalo lo tuyo. (I am giving you whats yours.) Sample Sentences Los ricos no piden permiso. (The rich dont ask for permission. The sentence is the name of a former Argentine television show.) Uno de los cnceres ms comunes en los hombres es el cncer de prà ³stata. Los agresivos pueden requerir cirugà ­as. (One of the most common cancers in men is prostate cancer. The aggressive ones can require surgery.) Dos tercios de los analfabetos del mundo son mujeres. (Two-thirds of the worlds illiterate are women.) Los baratos cuestan 6 euros. (The cheap ones cost 6 euros.) No todas las bellas pueden ser modelos. (Not all beautiful women can be models. Depending on the context, this also could refer to girls. If bellos had been used, it could have referred to men only or to both men and women.) Los sacerdotes catà ³licos romanos no son los à ºnicos que pueden hacer exorcismos. (Roman Catholic priests arent the only ones who can do exorcisms.) Los fritos fueron el artà ­culo comprado con mayor frecuencia. (The fried ones were the article most often purchased.) Los enfermos andaban por las calles. (The sick people walked through the streets.)

Industry briefing paper Essay Example | Topics and Well Written Essays - 1750 words

Industry briefing paper - Essay Example This section of the essay will look at the factors that affect the soft drink industry and how Fresh Fruit Soda, the product under review, can be presented onto the market as a low sugar and natural fruit alternative to other soft drinks on the market. The soft drink industry has been viewed as one with major health issues and matters. This is because most of the drinks are said to contain sugar that is bad for the health and bad for the teeth of people who consume them. There is an acidic nature of soft drinks and this leads to the erosion of the enamels of the teeth (Hooper et al, 2007). Thus, consumption of soft drinks without brushing of ones teeth afterwards has major health implications and it leads to the discolouration of the teeth and supports other health problems and issues (Hooper et al, 2007). Therefore soft drinks have major dental consequences and there is the need for some kind of controls to ensure that consumers are protected from negativities and other tooth decay problems that comes with such products. Aspartame is used as a substitute to sugar in most â€Å"natural† soft drinks. However, this has proven to be problematic because although aspartame is seen as a healthier substitute for sugar, research has proven otherwise. Laming identifies that aspartame is viewed as a positive substitution for sugar, but they also have their health implications (2006). Due to that, soft drinks with aspartame must disclose the implications of using those products in drink and not tell consumers that they are much better and harmless. In fact such products have their own issues hence consumers must be given the appropriate education rather than the states use of strict rules and regulations. Therefore it can be said that the soft drink industry, although it is a lucrative venture, is hampered by major health and safety concerns about consumers. Aside that, these products are popular amongst consumers and

Why Women love to wear High heels Essay Example | Topics and Well Written Essays - 1750 words

Why Women love to wear High heels - Essay Example The study shows that for the actual basis of interview, women ranging from the ages 16 and above shall be interviewed and asked several questions. They are to be randomly chosen by the researcher giving a chance for random answers to come forth. Meanwhile, the survey analysis shall be sent to at least 15 women of random ages and random races so as to have a better view as to how they perceive wearing high heels based on their age and their cultural origin. Basically, this process shall be embraced by the researcher to set apart women who are fond of wearing high heels from those who are less interested in them. From there, the researcher shall try to identify the separating identities of the sample population asked to participate in the research and which of these characteristics are common among those who love to wear the heels. This section of the study further aims to simply the most effective ways of understanding the ways by which women perceive the need and the want to wear high heeled shoes. With the use of a five-point summary and an implicative presentation on the summation of the collected data within the study, the conclusion of the research shall be presented herein. Closing the research with a remarkable recommendation on what women should do to balance their views on fashion, personality and health shall further make this study more than just an explanatory source of identification on how and why women are practically attached to using high heels from then until now and perhaps even in the future.

Effective Leadership In the NHS

Effective Leadership In the NHS The rapid technological developments particularly in the sectors of information technology and communication and the phenomenon of globalization create a new society more competitive and they impose continuous technological and qualitative upgrade of services that is offered in the consumers. This changes affect in the growth and in the metamorphosis of economy and society. Independent from their objective that is the maximization of profit most organisms either it is commercial enterprises or for not speculative organizations as universities and hospitals try for the best possible so that they acquire sufficient share of market. However, the most sensitive sector is the sector of health because it concerns with human lives. The context and challenges for health and healthcare across the Europe are changing rapidly and in many cases are converging. In this paper ..will try to introduce and analyze the topic of leadership in NHS. Firstly, given the general definition of leadership, because leadership has a lot of different ways to be fixed. Leaders today must be deeply knowledgeable about the past, widely informed about the present, and willing to substitute the common good for their own.(David Pierpont Gardner , On leadership) Before we get started, lets try to define leadership. The leadership is difficult to be fixed precisely. Have become a lot of efforts of determination leadership in organizations of Britain but there are many different opinions about it and its determination are problematic. There are many definitions as to what leadership is: it is something that is easily recognized, but not easily defined. So Hersey and Blanchard defined leadership as the process of influencing the activities of an individual or a group in efforts toward goal achievement in a given situation, (Transformational Leadership in Health Care by Joan Trofino). Also, leadership is the relationship between the leader and the led that induces followers to act for certain goals that represent the wants and needs of both parties. (Burns 1970s). One thing is clear; leadership is a process where a leader influences the direction of a unit in achieving its objective in a given situation. The leadership from its nature includes t he element of control and the force to influenced the behavior of persons, it can be formal or informal and be concerned a big or small team of persons respectively. In any group of children or adults, there are those who step forward to organize people and events to achieve a specific result. For the leaders of health care, leadership can be defined as a dynamic process of seeking a vision for change in which the leader is supported by two main groups: fans within its own organization, and influential agents external organizations that work to the outside of leader environment. However, a good approach of leadership can become if we return in the typology of Weber that determines three types of leaders: the reasonable lawyer, the charismatic, and the traditional. Also, Robert Blake and Jane Mouton managerial grid. Other styles of leadership which indentified in the literature are the democratic, autocratic, bureaucratic, laissez faire, and employee controlled. Likert (1974). After research that became in enough organizations of Great Britain for the leadership existed a lot of and different opinions(Alimo Metalifare). The three types of leaders according to the typology of Weber present itself in most of organizations in Great Britain but are not attributed equally well in the organization of all, for this reason has begun to take shape a new model of leadership the transformational model. The key word so that it copes a modern economic unit and concretely a modern organism of health is the leadership. There are many elements to a campaign. Leadership is number one. Everything else is number two. (Anthony T. Dadovano -Bernd Brecher.   Bernd Brecher on Leadership). The successes and the failures of each constituted social structure (associations, enterprises, states) are attributed at a very significant percentage in their leadership. This fact makes the leadership one of the most important parameters that determine the good operation and the development of each social organization small or big. Successful organizations are those which have leaders smart, creative to think quickly, have training in administration, fluent in speaking, persuasive, knowledgeable about group task and have a vision to work and communicate effectively. Effective leadership is essential if a health services organization is to provide high-quality care and succeed financially. Effective leadership is a key ingredient in modernizing todays health services. Better leadership means better patient care and improved working practices for NHS staff. (NHS Modernization Agency, 2004a). Leadership ensures that the organization works successfully and accomplishes the desired goals. The functionals in the sector of health seek from a side the benefit of medical care and from other side trying for restraint the cost. In the NHS there is lack of leadership skills and developing methods but it has been recognized and their development is a high priority. Leaders are the key to the delivery of quality care in an organization. Burns (1987) was the first who reported in two innovative type of leadership, which can be corresponded successfully in the requirements of NHS. This type of leadership is the Transactional Leadership and the Transformational Leadership. The Transactional Leadership is based on exchange theory that includes performance bonus and compensation with exchange the successful execution of the work which assigned to the group. Here there is two standards of action: the contingent reward and the management by exception.(Kurz 1998). According to Bass (1985) the four main characteristics of transactional leadership are: charisma, inspiration, spiritual momentum, individualized approach. This type of leadership tends to maintain the current operational status of the organization. The leader seeks to maintain the overall structure of the system through the control and partial upgrading of structures and processes. For example, in a university hospital whatever changes could be done in personnel and equipment, it would be remained university oriented in research and education. The transformational leadership according to Burns (1978) happen when one or more people involved and cooperate with their manner in order to the leaders and colleagues to push each other to ever higher levels of motivation and incentive for greater efficiency. The main difference from the transactional leadership is that the leader here seeks to change the entire organizational culture and structures of organism. According to Bass (1984) the transformational leadership has three characteristics: The transformational leadership might be lead to most successful and sustainable solutions if it combined with the already existing process of transactional leadership. The Vision of transformational leader to have success in the future is to secure the consent of all the factors of organism, and makes the environment more receptive to the introduction of innovative methods and modes of action. Leadership and management are two meanings obviously like, but not identical. Many people confuse management with leadership. Leadership is much more than management. It is more an art than an ability, which making others want something that you are convinced should be done. Leadership is closely tied with the terms of strength, power and influence. Leaders must have supporters to be successful. Leaders are they who go to the front, they brought profound changes and innovations, in addition to managers who are they try to improve the efficiency of operation in a fixed place with a controlled way. Although leadership and management are both important, Bennis and Nanus identified a profound difference between the two: Managers are people who do things right and leaders are people who do the right things.( Transformational Leadership in Health Care by Joan Trofino). The environment of health care is so complex and powerful and contains a variety of disciplines to help them function properly. As long as more highly a leader want to reach an organization of health, so much more needs the leading faculty and influence. The influence that it can have the leadership is very important for the achievement of objectives. The leadership should prompt the persons to follow its even from curiosity. This effort was not small time duration, but long-lasting and laborious, otherwise would be failed. This proves that leadership developed day with the day and no in one day. The healthcare sector needs leaders who can communicate verbal with others, setting goals, have adaptability to changes, take risks. The leaders in the NHS must make the right choice of people who constitute their team, inspire and empower them to achieve their best. The right leadership should be draw rightly the processes that are required to be followed as well as the time and the way of pursuing them, so that is achieved the objective. Its application in NHS it would be predetermines course of action, places the objectives, adapts the priorities, informs the basic collaborators, leaves time margin for the acceptance, impetuously advances in the action, waits for that it will have problems, re-examines daily the drawing. The leadership should see the future developing the experience of past and taking ideas from executives and from the remainder personnel, which is required for the achievement of objectives. If the leadership has powerful character, the persons entrust it and they entrust its faculty to unfold their dynamism. This not only gives in the personnel of health sector hope for the future but also promotes their faith in and in their organism. Each time in the NHS where the leadership is found front on a problem, the leaders should park it immediately and try to solve using the perspicacity. Of course, the perspicacity combine itself with good knowledge of object, and with who tactic to apply or who objective to place, so that it prompts the workers in the organism to function in the right direction of his achievement with enthusiasm and effectiveness. Furthermore, important role in the guidance of leadership for the realization of objectives play the faculty of choice of resources and their way of exploitation. The leadership should see each situation with criterion the available resources e.g. money, raw material, technology and, more important, the available human resources. Never it should not it forgets that the more precious resource they are the persons. The effective leadership has always aimed at the successful outcome of any effort. Three ingredients are required to have the leadership to reach success in NHS: a) vision to inspire all employees, b) ability to develop various skills, such as executives who each have different talents and c) dedication to the success of this objective and pass it around the body. Which effort would do and what time will do is very important for a successful outcome. The choice of timing for taking the appropriate action is very important because the wrong action at wrong time is sure to lead to negative results, the right move at the wrong time will bring resistance to the wrong move at the right time is wrong and only right move at the right time leads to success. Effective leaders give positive reinforcement and they should be admit when they are wrong. It makes people feel comfortable asking them for help and advice. The leadership eventually to be able to achieve its objectives, must maximize every resource available to the benefit of the organization. Especially, in the NHS should be combined in an optimal way all the available resources where there are, especially human resources (doctors, nurses, administrators, technicians). Because the sector of health is more complex and the NHS aim is to promote the establishment of a comprehensive health services designed to secure improvement in the physical and mental health of the people of England and Wales and the prevention diagnosis and treatment of illness (The New Politics of the NHS, Rudolf Klein 2006), this will require leaders and managers to develop new skills and innovate practices. Leaders must have the right tools to make decisions and to provide the best solution for their organism. Finally, leaders in the NHS have to be both accountable and transparent in their decision-making for sure, but they also need to be open to the other peoples point of view, to be visionary and capable of communicating that vision and motivating others to achieve their best for the benefit of patient care. Also require the ability to empower other healthcare personnel. The competence and creativity of managers and leaders at all levels in health care will be fundamental to the effective implementation of the health strategy. Being a healthcare leader today means being faced with daunting challenges, including complex organizational structures, unfamiliar operational and strategic issues, rapid change, and lack of time. Overcoming these obstacles requires new leadership competencies and a renewed attention to traditional competencies. These competencies are rooted in leadership values that give you focus in turbulent times, that help you deal with stress and that help you align others during organizational change. Apart from the effective leadership that is the most important elements that are required in the NHS, it also required planning and organization. In order to exists effective leadership will be supposed exist right organization and planning, because the organization is the process that in each worker is given some concrete work and the planning fixes what should become for this. The combination of this three elements with a creative and charismatic leader can compose in the NHS the essential elements for its success. Demands for healthcare are unpredictable, especially in the 4 NHSs in the United Kingdom because they exist in different geographically distant locations, with different culture and different needs of people. CONCLUSION This paper has explored the leadership in the healthcare field and has the aim of providing an easy way for effective leadership in it, and related research flowing from the  key findings of the independent inquiry in Carmarthenshire, with the aim of providing a  practical way forward for healthcare leaders pursuing system change. Strengthening  organisational leadership and capacity for inter-organisational collaboration requires a  combination of long-term investments in building relationships and trust, and in  developing a culture in which senior leaders are role models of cooperation. Although it  has not been possible to cover all issues in depth, hopefully the paper provides practical  ideas for healthcare leaders in developing their leadership style, executive teams, interpersonal  relationships, and inter-organisational relationships and collaboration.  Thus, for example, some researchers have focused on studying who leaders  are and on what leaders do, s pecifically, through the identification of those  personal attributes which differentiate those individuals who are perceived as  leaders, or who act in the role of leader. Conversely, others have focused  more on what leaders do, and how they do it. Thus, more recent research  has focused attention on the relationship between leaders and followers,  which has come to be seen as the study of leadership behaviour, rather than  just leader behaviour. In parallel, some writers have stressed the need to  study followership, not only because all leaders are also followers, but also  because modern notions of leadership place considerable emphasis on the  power and importance of followers in ultimately enabling leadership to have  greatest effect (e.g., Hollander, 1978; Lee, 1993). connectedness with stakeholders, internal and external to the organisation, the development of leadership in others by empowerment and encouraging the questioning of approaches to ones job and the way in which service is delivered Medical practices and hospitals spend great sums of money building and renovating facilities and purchasing new equipment, but relatively little time or effort developing a better ubderstanding of the people who work in them. Healthcare leaders need to undersyand the nature of healthcare organizations and the work they do (to improve organizational performance we need to understand human performance People with a high level of need for achievement tend to prefer situations in which we can take personal responsibility for solving problems. we have little understanding of how and why some persons are more effective leaders than others. The truth is that anyone can be an effective leader. They just need to find the right balance between social, moral and business aspects of leadership.   An effective leader is generally someone that leads by example and other people just tend to follow because they believe what they do is the right thing. Think of anyone you have looked up to in the past, were they an honest individual that put others before themselves? That is a quality of effective leadership. Being honest gives a person credibility and result in other people trusting and believing in that person. Effective leaders lead by example and merely invite others to come along with them. Keeping promises is another sign of effective leadership. They believe in others and never fail to reward or compliment someone when they see they are doing well.. Effective leaders admit when they are wrong and admit when they make mistakes. Everyone is human and makes a mistake at one time or another. Its how a person handles a mistake that gives them a certain leadership quality Good listening skills are a big part of effective leadership. A person who is willing to listen to problems or concerns an employee or a friend may have will give them more information. Therefore, the effective leader can make a well-informed and thought out decision.  . Effective leadership is about asking or requesting a person to do something, not commanding them. Effect leaders make recommendations to follow.   Effective leaders are willing to get their hands dirty. They realize that they are more than just a figure head or a boss. Most of the quality workshops will focus on certain aspects of leadership training. Strong language skills and effective words to express effective leadership are inherent to the programs and they are great ways to deal with staff communication. In conclusion leadership has a high correlation with all elements of the organizational learning system and it is a means to leverage knowledge through organizational learning.

Instant Noodles market

Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles, foods major Nestle's flagship brand that has dominated the Indian instant noodles market for nearly three decades, is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline's (GSK) Horlicks Foodles, Hindustan Unilever's (HUL) Knorr Soupy noodles, Big Bazaar's Tasty Treat, Top Ramen and several other smaller players, according to data by market research firm Nielsen.The data shows that Maggi's share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December '09 to July '10. While Maggi instant noodles (minus vermicelli) had a 90. 7% share in December '09, the share dropped to 86. 5% in July '10 on an all-India basis. A regional split of the data shows that Maggi's instant noodles' value market share has fallen across the east, south, north and west zones for the same period.Analysts say with new competition, Ma ggi's market share is certain to get impacted , but add that Nestle has the potential to expand the Rs 1,300-crore instant noodles category – which itself is growing at a rapid 15% annually. A detailed email sent to Nestle on Thursday elicited no response. Apart from HUL and GSK which have positioned their noodles as ‘healthy' snacking options targeting kids and mothers, others like Indo-Nissin's Top Ramen, Capital Foods' Ching's Secret and CG Foods's Wai-Wai , though around for long, are stepping up marketing efforts to take advantage of category growth.Besides, private brands like Big Bazaar's Tasty Treat and Aditya Birla Retail's Feasters are notching up share. Manoj Menon, FMCG analyst at brokerage firm Kotak Securities, wrote in a report earlier this month: â€Å"Maggi faces product substitution risk and brands like Knorr and Foodles could potentially impact its incremental growth. Nestle faces a challenging competitive environment in culinary. † GSK, which entered the category in December last year, has taken away share from Maggi mainly in the South and East riding on the equity of Horlicks and its well-entrenched distribution in the regions.GSK's executive VP, marketing, Shubhajit Sen, said: â€Å"Consumers were looking for a choice in instant noodles; combined with that, the equity of Horlicks is leading to a lot of trails. The initial response to Foodles is much higher than our expectations. † On the other hand, HUL, which rolled out Knorr Soupy noodles in the South this February, had to postpone the brand's national launch due to capacity constraints because of heavy consumer offtake.An HUL spokesman said: â€Å"We are very pleased with the performance of Knorr Soupy noodles. † Private brands are whetting appetites of consumers too. According to Devendra Chawla, business head, private brands, Future group: â€Å"The category boundary is set to be re-drawn. From a snack food targeted at children, instant noodles cat egory has evolved as a mainstay meal even for grown ups. † Mr Chawla said Tasty Treat was the second biggest instant noodles brand in its Big Bazaar stores after Maggi.The brand packaging was revamped last year and Future plans to roll out additional variants in a month's time taking the number of variants to nine from the existing three. There are some who leads called leader and there are some who follows, called follower. Maggi has been a leader for decades and it is Maggi who educated Indian consumer about noodles. Of course, their market share might got depleted in course of time, by the entry of some very big players but Maggi will not sit silent. They will also reinforce their activities which will ultimately benefit the consumer.People will definitely taste for a change, but I view it is very difficult to change ones taste bud and the top of mind game, as Maggi has become a generic name in India for their long presence. Maggi is one of the largest and oldest instant fo od brand in india. Maggi will remain no one brand though increase in market of instant food category secondly people those who are grown up with this brand will remain loyal with its unique test. Tasty Treat started without any major noise and over time has become a large brand in Big bazaar.Need a case study how retailer could do such magic and create brand in such tough categories Category is going to see lot of actions it seems, retailers are also getting thier act right with thier Private Labels . seems a good battle in the offing. if loyalty is the only aspect, then why have so many new product variants (capsicum, sweet and sour, sambhar,etc) from maggie not hit the mark.. GSK and HUL are definitely offering better value proposition and competition as well.. remains to be seen how nestle reacts..Maggi Noodles Is Manufactured By Nestle Marketing Essay Background – Maggi Noodles â€Å"In the last 20 years we have Just asked 2 minutes of your time†. The Brand which c learly comes to mind on first recall is Maggi Noodles. Maggi Noodles is manufactured by Nestle under instant noodles portfolio. It was introduced with Maggi 2 Minute Noodles in India in 1982 when the only place to get noodles was Chinese restaurants. Maggi has undoubtedly has been the lifeline of many teenagers when in home or away from home. Maggi, as a brand, has seen many competitions in its Lifecycle.The brand has also diversified itself with launch of product ranges like soups, tomato sauce, seasoning, cup noodles, various flavours of maggi noodles like atta, rice, mized grains etc. Nestle remains its market leader position with 59. 84% of retail sales in India,2009 (Source: Euromonitor International). But its market share is constantly eroded by new entrants like GlaxoSmithKline Consumer Health with Foodles,Capital Foods with Smith;Jones Instant noodles, HUL launching its Soupy Noodles under Knorr Brand umbrella. Brand Identity – Kapferers Model Picture of SenderPhysiqu e – Yellow Coloured Pack, 2 minute Noodles, fast to cook good to eat, Maggi Logo, Healthy Snack between meals Relationship – Taste bhi Health Bhi, providing convenient food within 2 minutes with health and hygiene factor, caring and nurturing Reflection – Health Conscious individual who is Hard pressed for time, Young and Fun loving, living with family Personality – Enthusiastic, simple, uncomplicated, easily accessible, Fun loving, carefree, On the move, busy schedule Culture –Reliable, Innovative, Aspirant Lifestyle for rural areas, Sharing happiness, responsible Self-Image –Young, trendy, fun loving, Independent, Healthy inspite of Sedentary Urban Lifestyle Picture of Recipient Stages in PLC Maggi Noodles is currently in growth stage after passing through maturity stage for brief period in mid 1990s. Introductory and Initial Growth Stage Maggi Noodles brand was in introductory and growth stage in 1982 – 1990s. Maggi took advantage of its early movers advantage in closed economy scenario prevalent in India during 1980s. The brand faced less competition due to few similar products available in the market. Brand Maggi made best use of the time to increase its brand awareness by focussing on product advertisement.The communication which was initially mis-directed towards women was shifted rightly towards children ;16 years age group. Strong brand identity was created through iconic Yellow packaging. The pictorial representation of noodles with added vegetables helped strengthen the health factor. Umbrella brand Nestle provided the hygiene factor assurance. Maggi Noodles sponsored ‘Hum Log’, India’s first indigenous soap opera which began telecast on July 7, 1984. Maggi was launched with total advertisement slots of just 5 minutes during the breaks of serial which ran for over 156 episodes. This helped Maggi to establish as a popular breakfast and snack food across the country. This was also on e the first instances of introduction of Fast Food in India. Growth StageMaggi Noodles brand was in their growth stage in 1990s till late 2006 with brief period of declining sales due to faulty product innovation and formulae change from conventional maggi noodles in the form of launch of Dal Atta Maggi Noodles to noodles similar to TopRamen Noodles, noodles from stable of IndoNissinFoodLtd. Maggi was quick to revert back the original formulae to minimize damage. Product: New Product Variants like Atta Noodles, Mixed Grain Noodles and Rice Mania were introduced Source: http://www. maggi. in/maggi_multigrainz_noodles. aspx There was change in packaging for different variants of the noodles and launch of new variants Image Source: http://www. maggi. in/two_minutes_maggi_noodles. aspx Image Source: http://www. maggi. in/vegetables_atta_noodles. aspx Price Price was kept competitive with other launches in the market like Nissin’s Top Ramen PromotionMaggi was launched in different packages of 50 and 100 gms to increase the consumer base and attract the first time consumers Variants like Cuppa mania was launched to cater to mobile population, office goers Source: http://www. maggi. in/cuppamania. aspx Offering freebies like collectible foreign stamps, other freebies with maggi packs Maturity Stage Post 2009, there has been host of new entrants in the instant noodles market in India. ITC Launched its instant noodles under Sunfeast brand. GlaxoSmithKline consumer health and HUL also introduced instant noodles in 2010. The communication from Maggi has shifted from 2 minute noodles to Taste bhi Health bhi through introduction of variation in instant noodles.The competition has led to gradual fall in market share vis-a-vis other new entrants. New players are innovating in product packaging like launching noodles in circular shape so as to enable users to enjoy their noodles in full length. Market Scenario/Challenges Major challenge is to maintain the market leader ship of Brand Maggi in increasing market with varied new entrants having strong market presence in other product variants. To be increasingly viewed as the most preferred snack by new generation Strategy to increase Rural market share through launch of Maggi Rasile Chow targeting low income population Change of consumer taste from taste to health consciousMasala Flavour is the leading flavour in instant noodles in India All new players have also introduced masala flavour in their brand Chicken is the second favoured flavour followed by vegetable and tomato Horlicks Foodles claim to provide five essential vitamins in their noodles which forces the major market players to stress heavily on the health factor associated with their brands HUL Knorr Soupy Noodles claim to be healthy snack between meal for children Need for elaborate Market research for Maggi Brand on attributes like Brand Image, Prefered Price, Taste, packaging, Health, Availability, Ingredients, product variety etc. Step s taken at different stages Extensive media advertising to increase the consumer’s familiarity with new product launches Wider flavours/varients being offered to cater to wide range of consumers Increased product penetration through availability in supermarkets, hypermarkets and kirana stores Product line extensions and repositioned products launched to engage new and changing consumer demographics Market Research was conducted to understand theGeneral promotional strategies were implemented to increase brand visibility Events – Online Maggi recipe Challenge, innovative entries were compiled into e-cookbook Launch of ‘Me and Meri Maggi’ Campaign – enable consumers to share their experience with Maggi and creating a nostalgic effect by letting them share their moments with Maggi . Launching Maggi goodies like Computer Wallpapers and ScreenSavers to increase Brand recall , Website- http://www. maggi. in/ Preity Zinta was roped in for brand endorsement . Maggi was tried to position it as lively brand with zing Summary The Brand Maggi is strongly established as a Family Brand with crisp brand equity in Indian market. The brand has always been known to have the first movers advantage in the portfolios like noodles, ketchups, soups, sauce, etc.The parent brand Nestle has been the strong symbol of family, shelter and warmth which brand Maggi has innovatively capitalized. Evolution in communication Brand Maggi has changed its communication from convenience factors ie â€Å"Bas 2 Minute† to â€Å"Taste Bhi Health Bhi† to stress on health factors along with taste and convenience. There was a shift from TG from women to children as their consumers. To increase the Point of Purchase Sales, Maggi innovated in Shelf placing by placing Maggi in lower shelfs to increase the visibility by Kids who accompany their mothers to shopping. Maggi has launched Chota Maggi worth Rs 5/- to increase product trail.Maggi was positioned as â₠¬Å" snacks for between meals† to boost sales and attract new customers without changing their conservative food habits during meal time. Maggi also introduced contests for posting best recipes to be made with Maggi. The future of noodles sectors seem good with growth in retail sales of 19% in 2010 in value terms and forecasted to grow at12% CAGR over next few years. Being a sector with low entry barrier, the segment share is vulnerable to new entrants like in-house brands of BigBazaar retail chains of Future group, More of Birla Group, Star Bazaar from TataGroup etc. and host of foreign players entering the market lately.Major Noodles manufacturing firm’s market share: (Source: EuromonitorInternational Report) Figure : Market Forecast for Noodles market in India Recommendations for Brand Maggi Proliferation into untapped rural markets through strong distribution channel available in India Product line extension with variants for varied markets Innovation in Product, pac kaging and pricing of Maggi Noodles through investment in Market Research Launching health awareness campaigns, publish health information, sponsor health camps etc. to educate the customers about benefits of health foods To engage customers more through evolving mediums like social networking sites etc. This would enable the Maggi Brand Managers to listen to reviews from their customers and improvise any other suggestions if needed.